Is an ambitious innovative company focused on development of soft and functional drinks.
While creating our drinks we put emphasis on unique recipes and tastes. Our main objective is to create a product
that becomes an integral part of our consumers’ lifestyle.
Modern and active lifestyle is impossible without functional drinks that are compatible with every age. And that is
the mission of our company – to offer our consumers an opportunity to not only quench their thirst and enjoy the
beverages, but also to get health support from the specific formula of the drink.
On the Russian market our company is represented by Global Functional Drinks RUS
Quality is everything
A functional beverage begins with a recipe that combines great taste with great health effects.
A functional beverage begins with a recipe that combines great taste with great health effects, and we strive to ensure that only premium quality components are selected at every stage of production, from the very first to the very last step. From ingredients to packaging, everything we use is top quality.
The quality of our products is a keystone of our strategy, and it will remain our utmost priority.
Innovative solutions are key
We continuously communicate with our consumers to find out the opinion about our products.
We continuously communicate with our consumers to find out the opinion about our products, likes and dislikes concerning tastes and packaging of our beverages. We put every effort to make this process interesting and inspiring for both parties.
This approach has enabled us to deliver products that are truly outstanding and innovative. Our soft drinks have an exceptionally smooth taste and make use of novel packaging solutions..
Functional beverages, and especially energy drinks, are subject to ever-increasing scrutiny of the public’s eye.
Functional beverages, and especially energy drinks, are subject to ever-increasing scrutiny of the public’s eye. With our line of products we aim to answer the question: What place do functional drinks occupy in the lives of modern people?».
And we think the quality of our products is the answer itself. Our marketing strategy is to create a consumption culture that promotes our brand as a modern soft drink for the discerning consumer in today’s world.
On the market of any country our marketing strategy is tailored to fit local cultural values. We strive to become an integral part of business environment and an active and effective player in social life.
Dynamic development and high standards
It is our goal to become a global leader in the functional beverage sector.
It is our goal to become a global leader in the functional beverage sector. We believe that using the best resources is fundamental to achieving this goal. We employ only the best people, and we place foremost emphasis on knowledge and technology.
One of the first markets we entered was Russia, and with the support from our distribution partner, SNS Group of Companies, we managed to achieve amazing results and win consumers’ hearts.
On the CIS market our company is represented by Global Functional Drinks RUS, working on business development with distributors in Azerbaijan, Armenia, Belarus, Israel, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Ukraine and Uzbekistan. We actively engage and develop distribution on new CIS and foreign markets.