A functional beverage begins with a recipe that combines a great taste with great health effects, and we strive to ensure that only premium quality components are selected at every stage of production, from the very first to the very last step. From ingredients to packaging, everything we use is top quality.
The quality of our products is a keystone of our strategy, and it will remain our utmost priority.
We continuously engage our consumers and listen to feedback to find out about pros and cons of our products.
Functional beverages, and especially energy drinks, are subject to ever-increasing scrutiny of the public’s eye. With our line of products we aim to answer the question: What place do functional drinks occupy in the lives of modern people?
And we think the quality of our products is an answer in itself. Our marketing strategy is to create a consumption culture that promotes our brand as a modern soft drink for the discerning consumer in today’s world.
On any country’s market our marketing strategy is without exception tailored to fit local cultural values. We strive to become an integral part of business environment and an active and effective player in social life.
Dynamic & Winning
It is our goal to become a global leader in the functional beverage sector.
It is our goal to become a global leader in the functional beverage sector, and using the best resources is fundamental to achieving this goal. We employ only the best people, and we place foremost emphasis on knowledge and technology.
One of the first markets we entered was Russia, and with the support from our distribution partner, SNS Group of Companies, we won consumer’s heart and garnered a stunning 7% market share in the first year of work.
High standards of corporate culture
We are a young company that is actively developing and evolving. Our corporate spirit fosters a unique work culture that allows every member of staff to flourish and excel at what they do.
As young ambitious professionals, we are looking to strengthen and broaden our company in every way possible. We always welcome like-minded, highly motivated, and creative people to join us.